Hello and welcome to the new Invitation and Stationery Alliance blog – the ultimate resource for ISA Members and Retailers alike!
For our first post, I thought I would delve a little deeper into one of my favourite topics – how trends within the fashion industry translate to stationery. It’s no secret that those with a passion for paper look to the runways for inspiration.
Trends sweeping the Spring 2009 runways this year include the pairing of citrus-y hues like pink and orange, lime and electric blue, and lemon and white. Metallic accents, lying dormant since Fall 2007, have reappeared to make an appearance for Fall 2009 fashions. Finally, shape and texture are still big. From delicate lace borders to big bows, designers are adding volume to their collections – looks that might as well have been taken from the stationery playbook. Designers like Marc Jacobs and Luella are fans of playing with these bold hues and modern styles.
While keeping up with modern design is essential for stationers and retailers alike, simply being “on trend” is not enough. Building a collection with a strong foundation of classic, signature designs is what defines both stationers and store owners. Preppy patterns such as argyles, polka dots and rugby stripes will certainly remain in fashion. Meanwhile, cards featuring clever monograms and motifs make for strong classics. Fashion brand Ralph Lauren is a perfect example of a line with a preppy, classic appeal that always remains stylish.
Ultimately, both stores and stationers must work together to strike a balance between trendy and timeless. With that parting thought, I’d like to poll our readers.
Stationers: What trends in pattern and colors are inspiring you this season?
Retailers: What styles are most popular with your customers?